OHA NEWS
Push ahead with consultations to ensure children grow up healthy
Responding to the news that the food industry is asking the Government to delay ongoing and upcoming consultations, Caroline Cerny, Alliance Lead said: The Government has made a commitment to halve childhood obesity by 2030 and this target will not be met without...
Children’s exposure to harmful advertising is a problem: OHA response to ASA report
What these new figures in fact reveal is that children’s media habits have changed, with time increasingly spent not just in front of the TV but online. And where the audiences go, so do the advertisers. However, exposure to harmful advertising on TV still remains a...
OHA statement on Coco Pops Granola advert ruling reversal: “When food companies fight rulings, children’s health will pay the price”
In August 2018 ASA upheld a complaint from the Obesity Health Alliance about an advert for Coco Pops Granola shown on children’s TV. While Coco Pops Granola is not a high fat, sugar and salt (HFSS) product and not subject to advertising restrictions, the ASA agreed...
Press release: “Check it out!” – Families bombarded with ‘supermarket sweep’ of sugary promotions during their weekly shop
Restrictions on the placement of unhealthy food and drinks in prominent locations of supermarkets urgently needed, say health campaigners New analysis by the Obesity Health Alliance (OHA) reveals that families are bombarded by promotions for sugary food and drinks...
Statement: New childhood obesity data from NHS Digital
“The ever-increasing number of children living with obesity is a clear reflection of the unhealthy wider environment that pushes us towards sugary and fatty food and drinks. But we can do something about this. We need to start with reducing the number of junk food...
Blog: Low bars and loopholes – why children are not protected from junk food adverts online
When it comes to websites, YouTube is one of the biggest beasts there is. With more than a billion users watching an estimated 5 billion videos everyday ranging from beauty tutorials to cooking demonstrations to gaming walk-throughs, it has something for everyone....
Advertising Standards Authority bans KFC and Kellogg’s adverts from targeting children
But current rules don’t protect children from junk food adverts say health campaigners The Advertising Standards Authority (ASA) has upheld complaints against two brands for adverts for unhealthy food clearly aimed at children. The complaints, submitted by the Obesity...
Junk food brands ignore existing ‘weak’ rules to continue to target kids – statement from OHA and Children’s Food Campaign
Health campaigners call for tougher restrictions as advertising complaints against confectionery brands are upheld One year since new rules protecting children from junk food marketing were introduced by the Committee for Advertising Practice (CAP), the Advertising...
Letter published in The Telegraph – 26 July 2018
Read online here Stopping child obesity SIR – Big challenges require bold and brave action, and there is no bigger public health challenge than the increasing number of children who are affected by obesity. In order to thrive, Britain needs its workforce of the future...
Our response to ‘chapter 2’ of the Government’s childhood obesity plan
“We strongly welcome the Government’s bold and ambitious commitments outlined in the next phase of their childhood obesity plan. If implemented, they have real potential to ensure that children in the UK will face the healthy future they deserve. For too long our...