We are very concerned by these reports and urge the Government to stick to its plans to bring in restrictions on promotions of junk food in October. Research is crystal clear that multi-buy promotions are a false economy that do not save us money. They are a marketing tactic purposely designed to entice to us buy more and buy more often. A delay will do nothing to help the cost of living crisis but will worsen the health of the nation.

“Delaying these new laws backtracks on the promise Boris Johnson made in 2020 to make being healthier easier and will seriously undermine commitments to level up the health of the nation and halve childhood obesity which is at a devastating all-time high.”