Children of all ages are eating far too much sugar. Sugar is a key driver for the dangerously high levels of overweight and obesity in children in the UK. Reducing the sugar hidden in  everyday foods will help us all have a healthier diet. And it is widely supported by the public.
The Government has set a very achievable goal to the food and drink industry of reducing sugar from the foods frequently eaten by children by 20% in five years. With 1 in 3 children overweight or obese we can’t afford to lower our sights. 
By rising to this opportunity industry could help make a real difference in improving the health of our children and families. The Government has been clear that if sufficient progress is not made by industry then other levers will be used and we will hold them to that.