OHA NEWS & BLOG
Putting a price on health – why the Government needs to include adults in their junk food advertising analysis
By Dr Emma Boyland, Senior Lecturer, University of Liverpool That the intention of advertising is to influence an audience shouldn’t need saying. Basic market rules dictate that if advertising wasn’t effective in influencing us, then it wouldn’t...
Support for a 9pm watershed on junk food adverts – from parents, politicians, academics, doctors, nurses and campaigners and charity leaders
The Government has just announced a consultation to restrict children’s exposure to junk food adverts, including an option to introduce a 9pm watershed on unhealthy food and drinks adverts. This policy has a huge body of support from parents to...
Protect children from all junk food advertising, say health experts – and parents agree
A new survey by the Obesity Health Alliance (OHA) has revealed clear support among the UK public for far-reaching restrictions on junk food adverts. This comes as the 44-strong alliance of health charities, medical colleges and campaign groups has...
Mind the gap: why junk food marketing regulations must reflect children’s changing media habits
Ofcom recently published a comprehensive report on attitudes, understanding and media use of children aged 5-15 years. It’s a timely publication, as the Government prepares to consult on the introduction of measures to reduce children’s exposure to...
Push ahead with consultations to ensure children grow up healthy
Responding to the news that the food industry is asking the Government to delay ongoing and upcoming consultations, Caroline Cerny, Alliance Lead said: The Government has made a commitment to halve childhood obesity by 2030 and this target will not...