These statistics provide yet more evidence of the childhood obesity crisis that is threatening the future health of  generations of children. To reduce levels of obesity we need to make it easier for families to make healthier choices starting with a 9pm watershed on junk food adverts. Children can see up to nine junk food adverts in just 30 minutes while watching their favourite shows and we know this influences their food choices and how much they eat.

Information on the Millennium Cohort Study