“We are delighted the government has recognised the role that the relentless marketing and promotion of unhealthy food plays in driving ill-health.  Restricting the advertising of unhealthy products before 9pm is a landmark move and shows real commitment from the government to making it easier for everyone to be healthier.

Our weight is highly influenced by the environment we live in along with a combination of genetic and psychological factors. The measures announced by the government today – if enacted fully and swiftly – have the potential to create a healthier environment by taking the spotlight firmly off junk food and ensuring only healthier foods can be promoted on TV, online and in our shops as well as providing more support to help people manage their weight.

The pandemic has thrown the need to improve our health sharply into focus. We look forward to seeing more detail on the government’s proposals, and urge further action to build a healthier, stronger population.”