Responding to the announcement of a new government consultation on the total restriction of online advertising for HFSS products, Caroline Cerny, Alliance Lead, said:

“Junk food advertising works. That’s why food companies spend hundreds of thousands every year, keeping their unhealthy food products in the spotlight. In the fast-moving and evolving digital space, there are many different types of advertising content and techniques that brands use that mean junk food takes centre stage in children’s minds, whether they are watching videos, on social media or playing games. Regulation in this complex environment is challenging, which is why totally removing junk food adverts is the most effective way to ensure children get the protection they deserve.

“A total restriction of digital marketing of unhealthy food and drinks would be a world-leading policy and show the UK Government is serious about improving children’s health, now and in the future. “