Jun 10, 2019
By Dan Parker, Chief Executive, Living Loud This question lies at the very heart of the Government’s Impact Assessment on introducing advertising restrictions to products high in fat, sugar and salt (HFSS). To answer that question the Government turned to Kantar...
May 28, 2019
Written by Di Swanston Policy Manager, HENRY Much has been made in the press recently about HENRY – a national early years obesity prevention intervention. This attention was generated by publication earlier this month of a paper looking at school entry obesity...
May 23, 2019
By Dr Emma Boyland, Senior Lecturer, University of Liverpool That the intention of advertising is to influence an audience shouldn’t need saying. Basic market rules dictate that if advertising wasn’t effective in influencing us, then it wouldn’t exist. As an academic...
Feb 14, 2019
Ofcom recently published a comprehensive report on attitudes, understanding and media use of children aged 5-15 years. It’s a timely publication, as the Government prepares to consult on the introduction of measures to reduce children’s exposure to junk food adverts –...
Dec 14, 2018
By Becca Stacey, Policy and Communications Assistant at Obesity Health Alliance We’ve all queued in a supermarket waiting to pay, and been tempted by one of the sugary products purposefully placed before us, which prior to entering the supermarket we hadn’t considered...
Nov 19, 2018
By Becca Stacey, Policy and Communications Assistant at Obesity Health Alliance We all know how easy it is to pop into the supermarket with the intention of picking up a pint of milk, but come out with a bulging bag of unplanned purchases. There is a psychology around...
